But let's be real: that is probably not going to happen for everyone within a month of launching, within 6 months, maybe even within a year!
As I've said before, I am not an expert. And though I am a beginner who is finding her way through the social media marketplace, there are a few things that I am noticing here and there. A few tips and tricks that I think are worthy of passing on.
I think it's important that you cover all your bases: if you can devote the time to all the main ones, do it!
Facebook, Twitter, Instagram and Pinterest. To me these are the 4 big ones and if you can spend some time on them you should do it. I'm not gonna lie, it can be really overwhelming and I still have not found my marketing groove. I worry all the time that I'm not posting enough and I'm probably not.
There are ways to make this easier: scheduling! I've mentioned this before but TweetDeck is your friend. You can also schedule posts on Facebook. Do it! As far as I am aware you cannot schedule posts on Pinterest and Instagram - I could be wrong so if you do know of a way, please leave a comment!
The second big thing is participating with others, not just posting your stuff here and there and that's it. You have to interact with the community you are a part of. It just makes sense! By creating friendships or connections with other similar businesses, you are creating links: each person is a potential liker, commenter, sharer, customer of your goods.
I don't advocate doing dumps of your pictures in other people's links or adding the same comment as if you're copying and pasting. You should be genuine and interact with people you really want to interact with: like their items, links, photos, etc. Engage in their posts that ask questions of their audience. Share their contests, etc. Sure some of these people may be your direct competition but I truly think it's better to foster a positive environment. What I have seen so far on Instagram with the people I follow is a community of mumpreneurs who lift one another up: they chat, share one another's pages and photos and just seem like a lovely bunch. I was very hesitant at first to sort of insert myself in some of these situations but if you don't put yourself out there first, you may be waiting a verryyyy long time for someone else to do it for you. So get chatting!
The last big point is finding pages that will help you achieve your goals and can help you with finding your community. So far the two big pages that I have seen are Hike Those Likes Market Place and Craft Hour.
Again, still a newbie here, so I do not completely know the ins and outs. But both pages do similar things: they have a schedule for posting certain things on certain days (Tuesday are #TreasuryTuesdays on Craft Hour for example). They share pages and they really help promote your stuff. You've got to be vocal and participate but it's worth it.
I shared something with HTLMP and although it didn't result in a sale (yet), I had so many people commenting and asking the price of the item I was beyond thrilled because I had yet to have that happen. I also had an item chose by Craft Hour as part of a group of cute items for baby. The exposure was fantastic and more than that, it was a boost I needed to remind myself that "Hey, you're doing good things!"
To sum it all up? Networking is your bestest friend!
I think it's important that you cover all your bases: if you can devote the time to all the main ones, do it!
Facebook, Twitter, Instagram and Pinterest. To me these are the 4 big ones and if you can spend some time on them you should do it. I'm not gonna lie, it can be really overwhelming and I still have not found my marketing groove. I worry all the time that I'm not posting enough and I'm probably not.
There are ways to make this easier: scheduling! I've mentioned this before but TweetDeck is your friend. You can also schedule posts on Facebook. Do it! As far as I am aware you cannot schedule posts on Pinterest and Instagram - I could be wrong so if you do know of a way, please leave a comment!
The second big thing is participating with others, not just posting your stuff here and there and that's it. You have to interact with the community you are a part of. It just makes sense! By creating friendships or connections with other similar businesses, you are creating links: each person is a potential liker, commenter, sharer, customer of your goods.
I don't advocate doing dumps of your pictures in other people's links or adding the same comment as if you're copying and pasting. You should be genuine and interact with people you really want to interact with: like their items, links, photos, etc. Engage in their posts that ask questions of their audience. Share their contests, etc. Sure some of these people may be your direct competition but I truly think it's better to foster a positive environment. What I have seen so far on Instagram with the people I follow is a community of mumpreneurs who lift one another up: they chat, share one another's pages and photos and just seem like a lovely bunch. I was very hesitant at first to sort of insert myself in some of these situations but if you don't put yourself out there first, you may be waiting a verryyyy long time for someone else to do it for you. So get chatting!
The last big point is finding pages that will help you achieve your goals and can help you with finding your community. So far the two big pages that I have seen are Hike Those Likes Market Place and Craft Hour.
Again, still a newbie here, so I do not completely know the ins and outs. But both pages do similar things: they have a schedule for posting certain things on certain days (Tuesday are #TreasuryTuesdays on Craft Hour for example). They share pages and they really help promote your stuff. You've got to be vocal and participate but it's worth it.
I shared something with HTLMP and although it didn't result in a sale (yet), I had so many people commenting and asking the price of the item I was beyond thrilled because I had yet to have that happen. I also had an item chose by Craft Hour as part of a group of cute items for baby. The exposure was fantastic and more than that, it was a boost I needed to remind myself that "Hey, you're doing good things!"
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| That's my bauble! Image via Craft Hour |
To sum it all up? Networking is your bestest friend!
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